Independently Tested. Award-Winning. Made with Love.

At Nature's Divine, we believe that caring for delicate skin should begin with trust.

That's why we're proud to invest in independent product testing, consumer research and feedback from healthcare professionals — alongside creating gentle, thoughtfully formulated skincare for babies and the whole family.

From our Baby Balm undergoing dermatologically controlled clinical testing to our products receiving recognition at national baby and skincare awards, every achievement reflects our commitment to quality, care and continuous improvement.

Discover the research, real experiences and award-winning products behind Nature's Divine.

 

Our Award-Winning Baby Skincare

Recognised for quality, celebrated for care.

At Nature's Divine, we're incredibly proud that our dedication to gentle, thoughtfully created skincare has been recognised through multiple industry awards.

From our nourishing Baby Balm and Baby Oil to our bath-time essentials, these achievements celebrate the products we've created with so much care.

 

Our 2025 Awards

 

Platinum — Best Multipurpose Balm 

Platinum — Best Natural Bath Product 

Platinum — Best Organic Skincare Brand 

Our 2024 Awards

 

Platinum — Best Organic Skincare Brand 

Gold — Best Baby Oil 

Gold — Best Multipurpose Balm 

Green Bambini Baby Awards

 

• Gold — Best 95%+ Organic Baby/Toddler 

  

• Gold — Best Natural/Organic Baby Balm 

  

• Gold — Best Natural/Organic Baby Oil 

  

• Silver — Best Natural/Organic Baby Skincare Product 

  

• Bronze — Best 95%+ Organic Baby/Toddler Product 

  

Further Recognition

 

• MadeForMums Awards — Silver 2024 

  

• Project Baby Awards — Bronze 2023 

  

• Vegan Beauty Award 

  

Every award means so much to us, reflecting our commitment to creating skincare that families can feel confident choosing.

 

 

Our Baby Balm: Independently Clinically Tested

Dermatologically tested. Dermatologically approved. Suitable for sensitive skin.

In March 2026, our Baby Balm underwent independent dermatologically controlled patch testing at Advanced Development & Safety Laboratories (ADSL), under dermatological oversight.

The study involved 30 adult volunteers with sensitive skin, with skin reactions assessed over a 96-hour testing period.

The Results

0.00 — Mean Irritation Index

30 — Participants completed the study

0 — Recorded irritation reactions to the tested Baby Balm

The laboratory concluded that the Baby Balm demonstrated very good skin compatibility under the study conditions.

The final report substantiated the following claims for the tested product:

 

• Dermatologically tested

• Dermatologically approved

• Clinically tested

• Suitable for sensitive skin

 

These results reflect testing on adult volunteers under controlled conditions and do not represent clinical testing on babies.

Source: ADSL, Dermatologically Controlled Patch Test Report, Reference 23735, March 2026.

 

Real Experiences, Independent Consumer Research

Our 14-Day Baby Balm Study

At Nature's Divine, we believe that real experiences matter just as much as the care we put into our formulations.

Our Baby Balm was evaluated in an independent, 14-day consumer-use study conducted by Ayton Global Research, with the report issued on 29 April 2025.

55 participants completed the study questionnaires, sharing their experiences of using Baby Balm over two weeks.

What Participants Reported

Participants were asked about their experiences of using Baby Balm, including skin dryness, soothing qualities and the appearance and feel of their skin.

 

84% were satisfied that skin dryness was reduced after two weeks of use.

82% were satisfied that skin appeared soothed after one week of use.

82% were satisfied that skin looked less aggravated after two weeks of use.

80% were satisfied that the product helped their skin after two weeks of use.

78% were satisfied that soreness was reduced after two weeks of use.

76% were satisfied that skin appeared calm after one week of use.

 

These findings reflect participants' own experiences and provide valuable insight into how Baby Balm performed during the study.

At Nature's Divine, this feedback helps us continue developing gentle, thoughtful skincare for delicate skin.

About the research: Results are based on participants' self-reported questionnaire responses. Percentages are rounded to the nearest whole number and represent respondents who selected scores of 6–9 on a nine-point satisfaction scale. These are not clinical measurements or evidence that the product treats a medical condition.

Source: Ayton Global Research, Baby Balm Study Report STU7739, 29 April 2025.

 

 

Healthcare Professional Research & Feedback

Listening to the Professionals Who Care for Families

At Nature's Divine, we value the knowledge and experience of healthcare professionals, particularly those who support parents and babies every day.

In 2025, we worked with The Expert Link on a professional education and product feedback programme.

60 healthcare professionals, predominantly midwives, completed an educational module about Nature's Divine, while 38 professionals provided feedback following product sampling.

The research explored understanding of our ingredients, confidence in the brand and experiences with selected products.

Nature's Divine — Overall Brand Results

 

98% — Said clear information about our ingredients and product benefits increased their trust in the brand.

92% — Felt confident using or recommending Nature's Divine products following the educational module.

89% — Said product sampling increased their trust and knowledge of Nature's Divine.

 

These results highlight the importance of transparent information, professional education and listening to feedback.

The 98% and 92% findings relate to the professional education module; the 89% finding relates to product sampling feedback. Results reflect participants' reported opinions.

Source: The Expert Link, Nature's Divine Report, 2025.